Case Study.

Case Study Curtains Ltd.

Mike Clark lean return in his great chair, and thinking that the office wall clock showed Eight (8.pm). This was the 3rd-running late evening this week. Late at the office, was becoming a way of life, but Mike Clark had to complete his cash-flow forecast in order to help urge the bank to renew the company's overdraft.

Usually speaking, Mike Clark had reason of satisfaction in the way the business had Grown, since its starting in 1976, although problems were increasing up, at present. Mike Clark had been ready redundant from an ailing textile company, whose sales had contracted owing to less imports from the Far East. He had started his own business making curtains, offering a 'made' to measure' service together with a range of standard sizes of ready-made curtains.

Competition was higher fierce in the ready-made sector, and so Mike decided to open a curtain shop in the 'high street', to attract  more customers. This increased sales, and so the strategy continued, with further shops opening in other towns in the East midlands. The' made to measure service was on two levels, with either.