Case Study Curtains Ltd.
Usually speaking, Mike Clark had reason of satisfaction in the way the business had Grown, since its starting in 1976, although problems were increasing up, at present. Mike Clark had been ready redundant from an ailing textile company, whose sales had contracted owing to less imports from the Far East. He had started his own business making curtains, offering a 'made' to measure' service together with a range of standard sizes of ready-made curtains.
Competition was higher fierce in the ready-made sector, and so Mike decided to open a curtain shop in the 'high street', to attract more customers. This increased sales, and so the strategy continued, with further shops opening in other towns in the East midlands. The' made to measure service was on two levels, with either.